We live in the digital age, where social media has become one of the most powerful tools to connect with customers and get them to know more about what you are doing. As a freelance event planner, social media can help you create stir up talkability for your work, which can help you grow and expand as well. In this guide, William Schantz takes you through how you can best use social media to help you.
Using Social Media to Your Benefit as an Event Planner by William Schantz
Here are a few ways that you can make use of social media as an event planner.
1. Use the Right Channels
To get in touch with your target audience, know what channels they use the most. When you focus on targeted marketing, your audience will most likely know what you are doing. What is a good way to find out more about this? First, look at what your competitors are doing. What channels are they focusing on the most? Based on that, you can choose what social media channel works best for you.
2. Enhance the Visual Appeal
If your content catches the eye, the chances of you being able to sell it are much higher too. So try to make your social media as colorful as you can. Put up pictures and videos of all types of events you have done. When your customers look at your work, you will be able to sell it in a much better way. William Schantz says live presentations and demonstration videos are also a great idea to help you.
3. Jump on the Bandwagon
In this industry, there are certain trends that are being followed. Try to be up to date with what those are. To remain relevant, jump on the bandwagon. That will create more talkability for what you are doing and is a great way to help you run your business. It helps keep the audience engaged so that they know what exactly is happening and how you are trying to cater to all of that.
4. Use Influencer Marketing
Influencers on social media also play a crucial role in convincing people to work with a certain event planner. Customers are likely to listen to people they trust when spending a massive amount on something. William Schantz says it is a smart idea to have an influencer work with you. When you post on different social media accounts for that, you will be better able to sell.
5. Invest in Social Media Ads
It is also a smart idea to run paid ads on social media. Initially, it might seem like you have to make that extra expense, but it almost always pays off when people start noticing what you are doing more.
Final Words by William Schantz
With these ways of using social media as an event planner, as pointed out by William Schantz, you can start working towards growing your business more. This will surely pay off in the future and will also help you have loyal customers.